What we are being fed on mainstream media is all governed by hasbara guidelines.

The word ‘hasbara’ translates roughly to "propaganda" in Hebrew

Early hasbara methods included influencing journalists and media outlets, as well as organizing seminars, and promoting positive portrayals of Israel through activities like Israeli culture and references to the Holocaust. In more recent years, especially with the rise of social media, the Israeli Foreign Ministry has published updated guidelines for its diplomatic staff on social media use, but this is a more modern approach to hasbara's continuing objective to promote Israel's image. 

Historical methods

• Influencing media: Early methods involved entertaining journalists with trips, lunches, and guiding them on what to photograph or write.

• Public and political outreach: Seminars for university students, invitations to members of Congress, and support for election campaigns in Israel were used to build support.

• Cultural promotion: Promoting Israeli culture through lecture and concert tours by prominent Israelis was a tactic.

• Emotional and symbolic appeals: References to the Holocaust and newspaper advertisements attacking Arabs and praising Israel were used to shape public opinion. 

Modern methods

• Social media: In 2012, the Israeli Foreign Ministry released specific guidelines for its diplomatic staff on how to use social media effectively to promote Israel. This is a more contemporary iteration of hasbara, focusing on digital platforms. 

• Hasbara - Wikipedia

  Edward Said wrote in 2001 that hasbara methods used during the Second Intifada included lunches and free trips for influential jou...

  Wikipedia